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Profile

Data leader with 15+ years of experience helping companies as a professional and consultant in telecom, fintech, and e-commerce industries.

I focus on building data-driven solutions that drive revenue growth, optimize costs, and enhance customer experience. My approach combines business strategy with technical expertise in analytics, AI, and data architecture, leading multicultural teams to deliver impactful results. I specialize in turning complex data challenges into clear insights that enable better organizational decision-making. Currently leading data & AI initiatives at Millicom | Tigo, where I develop data governance projects and implement innovative AI solutions across Latin America.

Professional Experience

01/2025 ‐ present

Data Analytics and Digital Manager

Millicom | Tigo Panama City, PA
  • Lead and develop a Data Analytics Roadmap to enhance Tigo Users Digital experience (~50 million), leveraging AI and Machine Learning models.
  • Design and implement a Data Governance and Monetization Strategy to drive new revenue streams and optimize costs, aligning with the Global CDO.
08/2023 ‐ 12/2024

Head of Data - MFS

Millicom | Tigo Panama City, PA
  • Leading Tigo Money's data strategy across Data Governance, analytics and dashboarding to enable monetizable use cases while ensuring compliance standards.
  • Implement Data Analytics tools andframewrok for Mobile Financial Services with Lending Risk management, Fraud detection and Customer Insights.
12/2021 ‐ 07/2023

Head of Marketing Analytics - MFS

Millicom | Tigo Panama City, PA
  • Design and lead the Customer Segmentation and Campaign Management strategy powered by Customer Intelligence for Tigo Money, aligned with the Global CMO
  • Develop and implement a Digital Marketing Analytics framework to measure the effectiveness of marketing campaigns, optimizing the funnel conversion and increasing ROI.
11/2019 ‐ 11/2021

Data Manager

Grupo El Comercio Lima, PE
  • Lead Data Governance and Develop user segmentation models and content recommendation models, supporting business objectives related to subscription growth and engagement.
  • Implement a zero and 1st (first) party data consolidation project into a golden record, enabling audience data monetization and the generation of new revenue streams.
11/2016 ‐ 10/2019

Customer Insights Manager

Telefonica | Movistar Lima, PE
  • Data Governance for 17 million customers across home, prepaid, and postpaid products, establishing a single source of truth (SSOT) to support the Customer 360 business strategy, enhancing customer satisfaction and campaign effectiveness.
  • Develop dashboards for sales, collections, and customer support, and implement the first text mining model to analyze customer satisfaction in chatbot interactions.
08/2009 ‐ 10/2016

Customer Data Specialist

Telefónica | Movistar Lima, PE
  • Delivered robust, customer-centric, and commercially monetizable data solutions, earning outstanding recognition for achievements.
  • Developed analytical models for marketing, sales, customer experience, and collections, optimizing strategies for B2C mobile prepaid, postpaid, and home services.
03/2016 ‐ 08/2016

Professor of Applied Computational Statistics

Universidad Nacional de Ingenieria Lima, PE
  • Design and execute curriculum incorporating real-world business case studies and data analysis projects, effectively bridging the gap between theoretical knowledge and practical application.
  • Mentor students on academic and career paths in data science and statistics, with several students successfully securing internships and roles in top-tier companies.

Education

BSc. Applied Statistics

Universidad Nacional de Ingenieria 2005 to 2011

Thesis Project: “Segmentation of subscribers by traffic consumption in prepaid lines of Telefonica using k-means multivariate cluster analysis”. Top student, outstanding grade.

Master in Business Administration (MBA)

PAD Business School 2016 to 2018

Thesis Project: “Application of non-operational troubleshooting of Telefonica and its sales channels”. Outstanding grade.

Diploma Data Leadership & Leveraging Data Systems

Massachusetts Institute of Technology 2024 to 2024

Participated in an immersive program with leaders in data management at the MIT Executive Program.

Technical Skills

Data Strategy

Data Governance Data Quality Data Monetization Data Privacy Data Security Data Ethics

Soft Skills

Leadership Team Management Project Management Agile Methodologies Stakeholder Management

Financial Skills

Financial Modeling Revenue Forecasting Cost Analysis Pricing Strategy Profitability Analysis

Machine Learning

Supervised Learning Unsupervised Learning Reinforcement Learning Deep Learning Natural Language Processing

Cloud & DevOps

AWS Azure GCP Docker Kubernetes Terraform

Data Story Telling

Advanced Excel Advanced Power Point PowerBI Tableau Looker Studio QuickSight Shiny Streamlit

Data tools

Python R SQL Spark Hadoop Snowflake Redshift BigQuery Synapse CI/CD ML Ops Airflow

Languages

English [Fluent] Spanish [Fluent] - Native

Certifications

Specialized Programs and Diplomas

  • Data Monetization, Management, and Trends

    IEUniversity & edX May 2024
    View Credential

  • Data Strategy: Data as Competitive Advantage

    Berkeley Executive Education Jan 2022
    View Credential

  • Entrepreneurship and Innovation Program

    Darden School of Business - Charlottesville, VA, USA May 2018
    View Credential

  • Diploma in Applied Finance

    Universidad del Pacifico Jul 2012
    View Credential

Technical Skills and Certifications

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